Sports & Entertainment

The Power of Partnership

Introducing Venue 360

Irwin Seating and Bluecube have partnered for over a decade to deliver innovative seating solutions to iconic venues around the world. Our collaboration on The Sphere, renowned for its groundbreaking design and unparalleled fan experience, demonstrated that the right collaboration creates results far greater than the sum of its parts.

Building on this success, we introduce Venue 360—a comprehensive systems approach to enhancing event flexibility and elevating the fan experience at sports and entertainment facilities.

Partnering with a team like ours unlocks unmatched potential for innovation and success.

Crafting spaces with comfort to inspire connections requires careful consideration.

Introducing the Campus Collection

The Campus Collection brings our proven Venue360 integrated system used in the pro leagues – fixed, telescopic, portable, and premium seating – to campus venues to help drive revenue, simplify operations, and deliver the game-day energy students and fans expect.

See What's Possible

Benefits of the Rail

Venue Flexibility and Future Proofing

See what the Venue 360 system provides...

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This is how we KC...

The venue seating system of the future must have flexibility, etc…

And it all comes together in one place (Under one Name)

See for yourself at our K.C. Studio

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Inspired Spaces

Premium Suite Seating

Upgraded Club Seating

General Seating

Project Highlight

Leveling up the Fan Experience at KU

Irwin Seating Region Business Director Fred Hannapel and HNTB architect Brad Albers joins College.town's Kristen Eargle to discuss the redesign of David Booth Kansas Memorial Stadium the cutting-edge seating and fan experience spaces and many other unique design perspectives that will separate the Jayhawks in recruiting and fan engagement.

Watch the Interview