Who We Are
Human-Centered Design
Patrons, Personnel, Proprietors
People are at the center of everything we do
HCD is more a than a product development process-it's a mindset. It requires us to pause, listen deeply and learn before we build.
Learn
Learning involves listening to people and watching how people use a space and interact with our products. What works well, what needs improvement and where are there gaps?
Imagine
Generate ideas, concepts and prototypes that respond to what we've learned.
Make
During this phase we bring prototypes to life as actual solutions – producing, launching, and finding ways to measure the success and make improvements.
Evaluate
This is the process to enhance, refine, and improve the product to ensure it continually aligns with the user needs and requirements.
