While consumers have a growing list of entertainment options to choose from, there’s nothing quite like going to the movies. An afternoon, or dinner and a movie, beats streaming alone on the sofa. That said, exhibitors can hardly afford to rest on their laurels. This explains the evolution we’re seeing in cinema.

Theaters are evolving from stand-alone buildings with a single screen to sprawling facilities complete with restaurants, bars, bowling alleys, and more. Many are finding creative ways to keep guests engaged. No longer limited to the usual food, beverage, and entertainment offerings, cinemas are coming up with membership subscription programs and themed retrospective screenings to stay ahead of the curve.

Through all of the growth and change in the exhibition market, Irwin Seating has been there, steadily finding ways to advance the movie-going experience. Whether you’re a large circuit or an independent, community-based theater, we understand the challenges.

This includes the operational side, such as cleaning between shows and keeping chairs in service. At the same time, seating needs to be thoroughly tested, great looking (and fully aligned with your design vision) not to mention extremely comfortable and supportive. If seating can do all that and offer the added amenities customers are looking for, the entire movie-going experience stands to gain.

Have a project in mind? We’d love to help. Reach out to our team.