Enhancing the Experience
While consumers have a growing list of entertainment options to choose from, there’s nothing quite like going to the movies. An afternoon, or dinner and a movie, beats streaming alone on the sofa. That said, exhibitors can hardly afford to rest on their laurels. This explains the evolution we’re seeing in cinema.
Theaters are evolving from stand-alone buildings with a single screen to sprawling facilities complete with restaurants, bars, bowling alleys, and more. Many are finding creative ways to keep guests engaged. No longer limited to the usual food, beverage, and entertainment offerings, cinemas are coming up with membership subscription programs and themed retrospective screenings to stay ahead of the curve.
Through all of the growth and change in the exhibition market, Irwin Seating has been there, steadily finding ways to advance the movie-going experience. Whether you’re a large circuit or an independent, community-based theater, we understand the challenges.
This includes the operational side, such as cleaning between shows and keeping chairs in service. At the same time, seating needs to be thoroughly tested, great looking (and fully aligned with your design vision) not to mention extremely comfortable and supportive. If seating can do all that and offer the added amenities customers are looking for, the entire movie-going experience stands to gain.
In recent years, theaters have undergone a transition from entertaining the masses to catering to the needs of frequent moviegoers. This means offering concierge-level patron services. It means upgrading from 3D digital to the next immersive viewing technology. It also means upgrading from standard offerings to complete in-theater dining experiences.
In recent years, theaters have undergone a transition from entertaining the masses to…
The Age of Streaming
Are we in the midst of a generational shift in movie-going? Not according to the 129 students who recently shared their opinions with The New York Times. In many ways, going to movies is more relevant than ever.
Are we in the midst of a generational shift in movie-going? Not according to the 129…
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