There was a time when movies were an easy option for a fun outing. The advent of Amazon Prime, Netflix, and other streaming options has changed things. Given the comfort and convenience of staying at home, movies can no longer compete on convenience alone. Meanwhile, there’s no end to the competition for a night out. Concerts, dining, sports, and the arts all are taking their share of today’s entertainment dollar.
Is Streaming Truly The Enemy?
While steaming options like Netflix, Amazon Prime, Hulu, and Apple TV vie for market share, their presence may not be such a bad thing. Box office returns are showing a boost in theater attendance in genres such as documentary films. With people being exposed to these mediums on the small screen, tastes are beginning to shift. A growing number of people are taking their home viewing habits to the large screen.
With so many competing factors, exhibitors are emphasizing the guest experience and finding ways to engage their interests, offer greater luxury, and play to one of a movie theater’s greatest strengths: community.
While dining, concierge services, and immersive technologies all have the potential to bring value, seating is where it all comes together. It’s a good idea to invest in a great seat. After all, the two hours guests spend in a single place has to compete with the comforts of home—maybe even exceed them.
For exhibitors, creating the optimal guest experience isn’t as easy as it sounds. Many face a difficult decision:
Create a high-end restaurant/cocktail experience OR Present the best possible cinematic viewing experience.
This is where venue design and seating selection come into play. An ideal seating partner not only offers higher performing recliners and rockers, they also have the experience and expertise to design the space so that it plays to your strengths.