Spectrum RōR

A premium movie experience starts with premium comfort. At Celebration Cinema at RiverTown Crossings Mall, Irwin helped refresh seating across all 14 auditoriums—upgrading our previous 2018 installation.

“RoR helped us remodel all 14 auditoriums in just 6 months, so we could reopen faster and deliver a whole new level of comfort,”said Michelle Felker, VP of Facilities and Presentation.

Using Spectrum RōR, Irwin’s innovative recliner design keeps mechanisms in the arm panels for easier cleaning—and lets theaters upgrade to premium recliners without changing tread depths or riser heights, saving time and cost.

Looking to upgrade your existing cinema seating or working on a new project?

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